1. Project Overview
The land of Anta (China) Co., Ltd. ("Anta") is in the central Chidian area and comprises five parcels, all obtained by Anta through land sales, totalling 137,575 square metres. To improve the quality and efficiency of industrial land and raise land-use efficiency, in January 2025 Anta began redeveloping its factory site as the Anta Jinjiang Smart Industrial Park, with total investment of CNY 2.2 billion and 320,000 square metres of floor space when complete.
2. Redevelopment Entity and Model
(1) Redevelopment entity
Anta's five parcels had different land-use terms. After merging the parcels and extending their terms, Anta is redeveloping the site as the Anta Jinjiang Smart Industrial Park, protecting the developer's rights.
(2) Why redevelopment was needed
The layout, buildings and capacity of Anta's existing site could no longer meet the needs for production, R&D, headquarters offices and staff living created by the group's rapid growth, and land efficiency and output lagged behind. Parts of the site also contained scattered houses and other non-productive land, so the overall land-use structure was poor and efficiency low.
(3) Redevelopment model
The 137,575-square-metre site required merger and term extension before redevelopment. The project uses a "company-led, government-supported" model, with a series of innovations — merging parcels and extending terms, raising the floor area ratio, and simulated approvals — to redevelop the site as the Anta Jinjiang Smart Industrial Park.
3. Results of the Redevelopment
(1) Exploring extensions for industrial land and better market-based allocation. Taking the pilot on reviving inefficient land as an opportunity, and addressing the different remaining terms of adjacent parcels, the Jinjiang Natural Resources Bureau and the Jinjiang Industry and Information Technology Bureau issued the Operating Guidelines for Extending Land-use Terms of Merged Industrial Parcels (Jinziranziguifan [2023] No. 1). This replaced the previous practice of setting the remaining term by the shortest term among adjacent parcels: companies acquiring several adjacent inefficient plots may, when developing them as a merged parcel, apply to extend the term to the longest among them. This further improves market-based allocation of land, protects companies' rights and promotes contiguous development.
(2) Coordinated layout and intensive, efficient land use. Based on the industry's characteristics and the park's location, the floor area ratio was raised to 4.0. After the five adjacent parcels were merged, planning indicators were planned as a whole, and floor space rose from 120,000 to 320,000 square metres. The park includes a science and innovation building, R&D building, office building, "new quality production" building, hotel-style staff apartments, a dining centre and a sports centre, with advanced automation and smart logistics systems that markedly improve production efficiency and supply-chain management.
(3) Integrating industry and city and creating high-quality industrial space. The project was designed by AECOM's international team, with construction drawings by Helidao, the strongest local design firm. It will form a low-carbon, green, smart base combining creation, production, research and supply, housing a global sports science laboratory, a global footwear sourcing centre and a digital smart factory, and serving as a key node in Anta's integrated global innovation system.
4. Key Practices
(1) Merging parcels and extending terms to protect rights
All five parcels are industrial land with different terms: 75,449 square metres obtained on 19 April 2005, expiring 19 April 2055; 7,303 square metres obtained on 19 January 2009, expiring 19 January 2059; 12,157 square metres obtained on 7 May 2014, expiring 7 May 2064; and 5,229 and 37,437 square metres obtained on 23 February 2024, expiring 23 February 2074. The five adjacent parcels already had property certificates, belonged to the same user, were included in standardized construction projects for industrial parks, were not in any near-term expropriation plan and had not changed use. The city government approved their merger and term extension, and supplementary clauses to the land transfer contracts were signed. The terms of three parcels (75,449, 7,303 and 12,157 square metres) were extended to 23 February 2074, for a land transfer payment of CNY 6.3983 million (the land was valued before and after the extension, and the increase in value was the amount payable).
(2) Coordinating indicators and raising the floor area ratio
1. Coordinated planning indicators. The Notice on Further Regulating the Division and Merger of Industrial Land (Jinziranziguifan [2024] No. 4) provides that when adjacent parcels are merged, the economic and technical indicators, the share of internal administrative and living facilities, setbacks, parking and other requirements may either be balanced as a whole across the transfer contracts of the original parcels or continue to apply to each parcel separately.
2. Simplified approval for higher floor area ratios. The Notice on Further Simplifying Construction Application Procedures for Industrial Companies Raising Floor Area Ratios sets the procedure as preliminary land review, technical assessment, signing a supplementary contract and obtaining the works planning permit, improving approval services for changes to planning indicators such as the floor area ratio.
3. Support for higher development intensity. Within the park site there were originally two factory buildings, four dormitories and one hall, totalling 190,000 square metres with a floor area ratio of 1.4. The indicators in each parcel's transfer contract differed; after the merger, revision of the regulatory plan and planning assessment optimized the indicators as a whole, raising the floor area ratio from 1.4 to 4 and floor space from 190,000 to 320,000 square metres.
(3) Simulated approvals for efficiency
1. Early pre-review. Technical guidance on the design began early, strengthening technical support at the front end. Making full use of the time taken by land procedures, technical review of the design was brought forward so that the developer had ample time to prepare for construction — project filing, construction drawings and their review.
2. One-stop technical consultation. Before design review, at the developer's request, the natural resources bureau convened the housing, civil affairs, water and utility departments to provide one-stop consultation at set times and places, enabling integrated handling and precise guidance.
3. "Subtraction" for industrial project designs. For projects subject to façade filing, only one drawing (the site plan) is required; for other projects the number of drawings (including design notes) has been cut from nearly 100 to about 10, and the joint review has been reduced to four departments and three working days. For the Anta park, design review was brought forward to run in parallel with the change of planning conditions, turning sequential approval into parallel approval. The "simulated approval" of the design was completed in five working days, saving the company about 45 days.
5. Policy Basis
(1) The Implementation Plan for the Comprehensive Reform Pilot for Market-based Allocation of Factors in Fuzhou, Xiamen and Quanzhou explores pilots for renewing the use rights of industrial and commercial land.
(2) The Notice of the Fujian Provincial Government on Eight Measures to Promote Economical and Intensive Land Use by Industrial Projects (Minzhengwen [2013] No. 246) provides that where additional storeys are added to factories on existing construction land, in line with planning and safety requirements and without change of use, raising the floor area ratio, no additional land price is charged and urban infrastructure fees are waived. The Jinjiang Policy Measures to Promote Revitalization of Inefficient Land (First Batch) (Jinpanhuoban [2023] No. 6) likewise support such projects with no additional land price or infrastructure fees.
(3) The Operating Guidelines for Extending Land-use Terms of Merged Industrial Parcels (Jinziranziguifan [2023] No. 1) support merged industrial land development, allowing parcels with shorter terms to apply for extension to the longest term among adjacent parcels.
(4) The Notice on Further Regulating the Division and Merger of Industrial Land (Jinziranziguifan [2024] No. 4) allows planning indicators of merged parcels to be balanced as a whole.
(5) The Notice on Further Simplifying Construction Application Procedures for Industrial Companies Raising Floor Area Ratios (Jinziranguifan [2022] No. 1) sets the procedure of preliminary land review, technical assessment, supplementary contract and works planning permit.
(6) The Implementation Plan for "Multiple Assessments in One, Simulated Approval" of Construction Project Designs in Jinjiang (Jinziranzi [2021] No. 249) follows the principles of "early involvement, multiple assessments in one, simulated approval and timely conversion".
(7) The Notice on Further Simplifying the Content of Architectural Design Schemes for Industrial Projects (Jinziranzi [2022] No. 346) applies to all industrial projects in Jinjiang applying for simulated approval or a works planning permit.
Show original Chinese text （中文原文）
泉州市安踏（中国）有限公司并宗开发
一、项目基本情况安踏（中国）有限公司（以下简称“安踏公司”）项目用地位于池店中片区，共有 5 宗用地，均为安踏公司通过出让取得，总面积为 137575 平方米。为推进工业用地提质增效，提高土地利用效率，安踏（中国）有限公司 2025 年 1月对厂区进行改造建设安踏晋江智慧产业园，总投资 22 亿元，建成后项目总建筑面积 32 万平方米。
二、改造主体和改造模式
（一）改造主体安踏公司 5 宗用地土地使用年限不一，对 5 宗用地进行并宗延期后，改造建设安踏晋江智慧产业园，保障开发者的权益。
（二）改造原因安踏公司原有厂区功能布局、建筑设施及空间容量已无法满足安踏集团高速发展带来的生产、研发、总部办公及员工生活等综合需求，土地利用效率和产出效益相对滞后。同时部分区域存在零散民宅等非生产性用地，整体土地利用结构不优、效能不高。
（三）改造模式项目用地总面积 137575 平方米，属需并宗延期改造开发建设项目。项目采用企业自主、政府配合的模式，通过并宗延期、提容增效、模拟审批等一系列创新措施，对厂区进行改造建设安踏晋江智慧产业园。
三、低效用地再开发取得的成效
（一）探索工业用地延期，优化要素市场化配置。以盘活利用低效用地试点工作为契机，围绕相邻宗地剩余土地使用年限不一问题，晋江市自然资源局出台《晋江市自然资源局 晋江市工业和信息化局关于印发〈工业用地并宗土地使用年限延期操作指引〉的通知》（晋自然资规范〔2023〕1 号），改变以往按照相邻宗地最低使用年限确定剩余使用年限的做法，支持市场主体收购相邻多宗企业低效用地，相邻工业用地并宗开发可按最长年限申请延长土地使用年限，进一步优化土地要素市场化配置，充分保障企业权益，促进连片开发。
（二）统筹优化用地布局，促进土地集约高效利用。项目根据产业特点和园区区位情况将地块容积率提高至 4.0，5宗相邻工业用地并宗后，对规划指标进行统筹整体规划建设，建筑面积由原来的 12 万平方米提升至 32 万平方米，建设科技创新楼、研发楼、综合办公楼、新质生产楼、酒店式员工公寓、综合餐饮中心和运动中心，同时引入高端自动化与智能物流系统，显著提升生产效率和供应链管理水平。
（三）推进产城融合发展，打造高品质产业空间。项目邀请美国 AECOM 国际方案设计团队和本地最具实力的合立道施工图设计团队进行设计，将形成集创、产、研、供于一体的低碳绿色智慧基地，布局全球运动科学实验室、全球鞋采购中心、数字化智能工厂等核心功能，致力于打造成为安踏构建全球一体化创新体系的重要支点。
四、主要做法
（一）并宗延期，保障权益。安踏公司 5 宗用地土地用途均为工业用地，土地使用年限不一，2005 年 4 月 19 日通过出让方式取得 75449 平方米用地土地使用权，土地使用期限为 2055 年 4 月 19 日；2009 年 1 月 19 日通过出让方式取得 7303 平方米用地土地使用权，土地使用期限为 2059 年 1月 19 日；2014 年 5 月 7 日通过出让方式取得 12157 平方米用地土地使用权，土地使用期限为 2064 年 5 月 7 日；2024年 2 月 23 日通过出让方式分别取得 5229 平方米、37437 平方米用地土地使用权，土地使用期限为 2074 年 2 月 23 日。安踏公司 5 宗相邻工业用地已取得不动产权证且属同一使用权人，已列入工业（产业）园区标准化建设项目，未纳入近期征迁计划，未改变土地用途。市政府批复同意办理 5 宗相邻工业用地并宗延期，签订土地出让合同补充条款，3 宗用地（75449 平方米、7303 平方米、12157 平方米）土地使用年限均延期至 2074 年 2 月 23 日，缴纳土地出让金 639.83 万元（分别评估延期后和延期前的地价，土地增值部分即延期前后的差额，为应补缴的土地出让金）。
（二）统筹指标，提容增效。
1.统筹规划指标。出台《关于进一步规范工业用地分割合并工作的通知》（晋自然资规范〔2024〕4 号），规定相邻的宗地申请合并的，宗地合并后的土地经济技术指标、企业内部行政办公及生活服务设施的比例，建筑退让、停车位等具体建设要求可以按合并前各宗地的土地出让合同进行整体平衡，也可以仍按合并前各宗地的土地出让合同分别执行。
2.简化提容增效审批。出台《关于进一步简化工业企业提容增效报建程序的通知》，明确申报流程为用地预审、技术论证、补签合同以及办理工规，提高容积率等规划指标变更的审批服务质量。
3.支持提高项目开发强度。安踏晋江智慧产业园项目用地范围内，原有企业厂房 2 栋、宿舍楼 4 栋、会堂 1 栋，总建筑面积 19 万平方米，容积率 1.4。并宗前各地块出让合同约定的指标各不相同，并宗后通过控规修编、规划论证，统筹科学优化地块规划指标，地块容积率从 1.4 提高至 4，建筑面积由 19 万平方米增加至 32 万平方米。
（三）模拟审批，提高效率。
1.“早一步”高效预审查。项目的设计方案提前介入技术指导，强化项目前期技术支撑保障，充分利用土地手续报批及办理的时间，将设计方案技术审查提到前面，让建设方有充分的时间做好开工前准备工作，如建设项目立项、施工图设计、施工图审查等。
2.“一站式”技术咨询。在设计方案审查前期环节，根据建设方预约申请，自然资源局牵头组织住建、民政、水利、水电气等部门，定时定点提供全程“一站式”技术咨询，实现集约办理、精准指导。
3.“减法”工业项目设计方案。立面备案制项目仅需提供 1 张技术图纸（总平面图），其余项目设计方案提供的技术图纸（含设计说明）也由近百张减少到仅 10 张左右，联审部门和联审时限也减少到了 4 个部门、3 个工作日。安踏晋江智慧产业园建筑设计方案审查环节，提前至规划条件变更过程中同步开展，实现审批流程由“串联”向“并联”转变。项目在 5 个工作日内就完成设计方案“模拟审批”，累计为企业节省约 45 天的时间。
五、政策依据
（一）《福厦泉要素市场化配置综合改革试点实施方案》，探索开展工商业用地使用权续期试点。
（二）《福建省人民政府关于促进工业项目节约集约用地八条措施的通知》（闽政文〔2013〕246 号）明确，对符合规划和安全要求、不改变用途，在原有建设用地上进行厂房加层改造，增加用地容积率的，不再增收土地价款，免收城市基础设施配套费用。《晋江市盘活利用低效用地试点工作指挥部办公室关于印发晋江市推进低效用地盘活利用若干政策措施（第一批）的通知》（晋盘活办〔2023〕6 号）提出，支持提容增效项目，不再增收土地价款和城市基础设施配套费。
（三）
《晋江市自然资源局 晋江市工业和信息化局关于印发〈工业用地并宗土地使用年限延期操作指引〉的通知》（晋自然资规范〔2023〕1 号）明确，支持工业用地并宗开发项目，使用年限较短的宗地可按相邻宗地中最长年限申请延长土地使用年限。
（四）《晋江市自然资源局关于进一步规范工业用地分割合并工作的通知》（晋自然资规范〔2024〕4 号），规定相邻宗地申请合并的，各宗地规划指标可进行整体统筹平衡。
（五）《晋江市自然资源局关于进一步简化工业企业提容增效报建程序的通知》（晋自然规范〔2022〕1 号）明确申请提高容积率等规划指标变更，按用地初审、技术论证、补签合同、办理工规的申报流程进行办理。
（六）
《晋江市自然资源局 晋江市行政服务中心管委会关于印发〈晋江市建设项目设计方案“多评合一模拟审批”实施方案〉的通知》（晋自然资〔2021〕249 号），依照“提前介入、多评合一、模拟审批、及时转换”的原则，制定建设项目设计方案“多评合一模拟审批”实施方案。
（七）《晋江市自然资源局关于进一步简化工业项目建筑设计方案编制内容的通知》（晋自然资〔2022〕346 号），通知适用于晋江市范围内申请“多评合一模拟审批”或建设工程规划许可证的所有工业项目。